Lab Report

Lumi.new

Create amazing websites by chatting with AI. Describe what you want, then iterate the whole build in conversation.

The Verdict

Lumi.new is built for solo makers and non-engineers who would rather talk through a website than open a code editor. If you want a personal site, a landing page, or a simple store and you are comfortable refining it in chat, the free tier is worth a genuine test drive. Serious builders who need code ownership and full control will likely outgrow the conversation-first model, but for speed and low friction it earns its place.

Pricing

Free

$0

Access to basic templates
Limited customization options
Community support

Pro

$19/month

Advanced templates
Full customization options
Priority support
Analytics features

Business

$49/month

Custom branding
Collaboration tools
Enhanced security
Dedicated support

The jump from Free to Pro at $19 mostly unlocks real customization and analytics. Business at $49 is aimed at teams that need branding control and collaboration, not solo builders.

Key Features

chat

AI-driven creation

Describe the site in plain language and Lumi assembles it, then you refine through follow-up prompts.

dashboard_customize

Customizable templates

Start from a template and adjust layout, content, and style without touching markup.

devices

Responsive designs

Output adapts to phones, tablets, and desktops out of the box.

groups

Collaboration tools

Business tier lets a team work on the same project, useful for agencies and small studios.

insights

Analytics and reporting

Track traffic and behavior from within the platform, gated to Pro and above.

extension

Integrations

Connects with WordPress, Shopify, Zapier, and Google Analytics to extend the base build.

Who Should Use It

Lumi.new fits people who want a working site fast without learning a builder's editor or a codebase. The chat model rewards clear instructions and quick iteration.

Personal websites for freelancers and creatives who need a presence quickly.
E-commerce stores paired with the Shopify integration for simple catalogs.
Blogs where content matters more than bespoke design.
Corporate sites that need a clean, responsive brochure presence.
Landing pages for campaigns and product launches on tight timelines.

Limitations

The free tier is genuinely limited. Real customization and analytics sit behind the $19 Pro plan, so treat Free as a trial rather than a long-term option.
Advanced capabilities require a subscription, which adds up if you also pay for hosting, domains, or Shopify separately.
There is no offline access; the whole workflow depends on being connected.
A chat-first approach can be slower for precise, pixel-level control. If you know exactly what you want in code, prompting your way there may feel indirect.

Try It

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