K Koda Intelligence
scienceThe Lab
Lab Report

Direqt

Chat with every one of your readers, anywhere on your site. An AI chatbot platform built specifically for publishers.

Try It Tool screenshot

Verdict

Direqt is a narrow, purpose-built tool for media companies and publishers who want to keep readers on their own pages instead of shipping them off to Google or ChatGPT. If you run a high-traffic content site and care about time-on-page and first-party engagement, it is worth a pilot. If you are a solo creator, a SaaS company, or anyone outside publishing, this is not built for you, and the contact-for-pricing model signals an enterprise sales motion, not a self-serve product.

Pricing

Direqt publishes no public pricing. All three tiers require a sales conversation, which is worth factoring into your evaluation timeline.

Basic

Contact for pricing

  • Upload RSS feed
  • Train chatbot on your content
  • Embed chatbot on site

Standard

Contact for pricing

  • All Basic features
  • Add brand voice and personality
  • Advanced analytics

Premium

Contact for pricing

  • All Standard features
  • Dedicated support
  • Custom feature requests

Key Features

model_training

Custom AI training

The bot is trained on your own content via RSS, so answers stay grounded in your archive rather than the open web.

integration_instructions

Site integration

An embed drops the chat experience directly onto article pages, no redirect to a separate destination.

trending_up

Engagement lift

The core pitch is deeper time-on-page by surfacing related content inside a conversation instead of a link list.

paid

Chat monetization

Direqt frames the chat surface as a revenue channel, integrating with ad networks and payment gateways.

record_voice_over

Brand voice

On Standard and up, you can tune personality and tone so the bot reads like your publication, not a generic assistant.

insights

Advanced analytics

Higher tiers expose reporting on how readers interact, which you will need to prove the engagement claims.

Who Should Use It

Direqt is aimed squarely at publishers and media sites with meaningful traffic. The clearest fits are:

The tool is only as effective as the traffic feeding it. Low-volume sites will struggle to see the engagement math work.

Limitations

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