- SPECIMEN
Direqt
- FILED AS
Filed without a one-line summary.
- INTAKE DATE
- 2026-07-03
- CLASS
- Marketing
- METHOD
- desk research, filed before the Lab logged its counts
No dimension scores were recorded for this specimen, so no Koda Score is published. Read the verdict instead.
Chat with every one of your readers, anywhere on your site. An AI chatbot platform built specifically for publishers.
Open it
The verdict.
Direqt is a narrow, purpose-built tool for media companies and publishers who want to keep readers on their own pages instead of shipping them off to Google or ChatGPT. If you run a high-traffic content site and care about time-on-page and first-party engagement, it is worth a pilot. If you are a solo creator, a SaaS company, or anyone outside publishing, this is not built for you, and the contact-for-pricing model signals an enterprise sales motion, not a self-serve product.
Pricing, straight.
Direqt publishes no public pricing. All three tiers require a sales conversation, which is worth factoring into your evaluation timeline.
Basic
Contact for pricing
- Upload RSS feed
- Train chatbot on your content
- Embed chatbot on site
Standard
Contact for pricing
- All Basic features
- Add brand voice and personality
- Advanced analytics
Premium
Contact for pricing
- All Standard features
- Dedicated support
- Custom feature requests
Pricing as captured on 2026-07-03. Check the live site before you commit.
What it actually does.
Custom AI training
The bot is trained on your own content via RSS, so answers stay grounded in your archive rather than the open web.
Site integration
An embed drops the chat experience directly onto article pages, no redirect to a separate destination.
Engagement lift
The core pitch is deeper time-on-page by surfacing related content inside a conversation instead of a link list.
Chat monetization
Direqt frames the chat surface as a revenue channel, integrating with ad networks and payment gateways.
Brand voice
On Standard and up, you can tune personality and tone so the bot reads like your publication, not a generic assistant.
Advanced analytics
Higher tiers expose reporting on how readers interact, which you will need to prove the engagement claims.
Who it is for.
Direqt is aimed squarely at publishers and media sites with meaningful traffic. The clearest fits are:
- Publisher engagement: keep readers on-page and steer them to deeper content through conversation.
- Content monetization: treat the chat as an owned surface for ads and paid experiences.
- User retention: give returning readers a reason to interact rather than bounce.
- Customer service automation: deflect basic questions using your existing content.
The tool is only as effective as the traffic feeding it. Low-volume sites will struggle to see the engagement math work.
The honest part.
- No public pricing. Every tier routes through sales, which slows evaluation and makes budgeting hard before a call.
- Thin Basic tier. The entry plan skips brand voice and analytics, the two things you need to judge whether it works.
- Content-dependent. The bot trains on your RSS feed, so a shallow or poorly structured archive limits answer quality.
- Traffic-dependent value. The engagement and monetization case only pencils out at scale. Small sites see little upside.
- Narrow audience. This is a publisher tool. Non-media businesses have better-fit chatbot options elsewhere.