SMB sales CRM with built-in calling, SMS, email and an AI agent that dials leads
Most CRMs record what your reps did; Close ships an AI agent named Chloe that picks up the phone and does it.
Genuinely consolidated calling, SMS, email and an in-product AI voice agent, held back by an unpublished Pro price and a thin free tier.
Close is for small and mid-size sales teams who live on the phone and are tired of paying for a CRM plus a dialer plus a sequencer plus an AI SDR bolt-on. If inbound speed-to-lead is your bottleneck, the built-in dialer and Chloe make it worth a trial; if you need deep enterprise customization or a quoted price before you commit, this is a harder sell.
An AI agent native to the CRM that calls leads, qualifies them through real conversations, and books meetings without a separate integration.
When a new lead hits the pipeline, Chloe calls within minutes using Close's built-in dialer.
Transcripts, notes and next steps are written back to the lead record after each AI-run call.
Chloe finds dormant leads, reopens the conversation, and routes warm replies straight to a rep's inbox.
Calling, email and SMS all run from the same lead view with a single activity feed.
Missed follow-ups get written and sent at the right time, and the deal stage moves so nothing stalls silently.
Standard pipeline views plus advanced reporting on the Pro plan for tracking rep and funnel performance.
Qualified leads are assigned to the right rep with an AI summary ready before the human call starts.
Concrete setups pulled from the research, not feature-list hand-waving.
Head of sales at an SMB with steady inbound form fills
Route new leads into Close and let Chloe dial them within minutes of arrival, qualifying and booking straight into the calendar.
Inbound leads get a real conversation while intent is still hot, and reps only take meetings that are already qualified.
Founder sitting on years of unworked leads
Let Chloe identify cold records and reopen conversations, with warm replies landing in a rep's inbox instead of a queue nobody checks.
Recycled pipeline from leads you already paid to acquire, with zero manual list building.
Ops lead paying for a CRM plus a dialer plus a sequencer
Migrate the pipeline into Close and run calling, SMS and email natively instead of maintaining three vendors and their sync jobs.
One bill, one activity feed, and no more debugging why call logs did not reach the CRM. One customer reports over $100,000 saved switching off Salesforce.
Small team where deals go quiet because reps forget
Turn on automated follow-ups so Close writes and sends the next touch and advances the deal stage automatically.
Fewer deals dying from silence, and a pipeline report that reflects reality.
No credit card required, limited feature set
Full feature access, advanced reporting, integrations with popular tools
insightsThe free tier is a real way to kick the tires, but an unpublished Pro price on an AI calling product means your cost per conversation is a question mark until you talk to sales.
Pricing as captured on 2026-08-13. Check the live site before you commit.
Real reactions surfaced during research. Paraphrased faithfully, linked to source.
graphic_eqNo usable community reactions surfaced in this research; searches for 'Close' returned results about the 2022 Belgian film of the same name, so the only third-party signal we can stand behind is the vendor-cited 4.7 G2 rating.
Broad CRM platform spanning marketing, sales and service, and also a listed Close integration.
PICK IT WHENYou need marketing automation and CMS alongside the CRM, not a phone-first workflow.
The enterprise CRM standard with deep customization and a huge app ecosystem.
PICK IT WHENYou need custom objects, complex permissions and integrations Close will not cover, and you can absorb the cost a Close customer says they cut by six figures.
Lightweight, pipeline-centric CRM for small sales teams.
PICK IT WHENYou want simple visual deal tracking with published pricing and no AI calling agent.
timerTime to first value: under an hour for a working pipeline, longer if you are migrating
Sign up free with Google or email, no credit card needed.
Import leads or connect Gmail, Google Calendar and Zapier so activity flows into the lead record.
Turn Chloe on for a single inbound lead source and review the first transcripts before widening scope.
Chloe places actual phone calls, holds a qualifying conversation, and can book a meeting, then writes the transcript, notes and next steps back to the lead. Close positions her as part of the CRM rather than a separate tool or integration, so there is no dialer-to-CRM sync to maintain.
There is a free tier with no credit card required and a limited feature set. The Pro plan, which includes full features, advanced reporting and integrations, lists no public price, so you will need to contact Close for a quote.
For phone-driven SMB teams, plausibly yes; one Close customer says they saved over $100,000 in tech costs after switching from Salesforce. If you depend on heavy custom objects, complex permissioning or a large enterprise app ecosystem, Close's web and API surface will feel narrow.
That is the real risk and it is yours to manage. The only data point in the research is a Close customer arguing the concern is overblown and that Chloe has helped his bottom line, which is a vendor testimonial rather than independent evidence, so pilot on one lead source and read the transcripts yourself.
Start free, point Chloe at your inbound queue for a week, and see whether the dial-in-minutes promise holds with your actual leads before you talk pricing.
Field research: 1 pages scraped · 3 search passes · 12 community sources. Reviewed by the Koda desk on 2026-08-13.