Koda Score = weighted blend: capability 35, ease 20, value 25, momentum 20.
AI video search that indexes on-screen text, audio, and captions across social
Every social listening tool reads captions; Oriane actually watches the video, and that changes what you can ask.
Oriane is for marketers, agency strategists, and creator-marketing leads who keep reverse-engineering hooks by hand and want a queryable index of what is inside social video instead of just around it. The concept is genuinely differentiated and the free tier is enough to validate whether your niche is covered, but the paid jump is steep and early reviewers say the interface still thinks in videos when teams think in accounts. Worth a one-hour test if you brief video content weekly; skip it if you post monthly.
Query millions of videos by what appears on screen and what is said, not just the caption text.
Surface which openings and formats are actually travelling inside a niche or keyword combination.
Point the index at a rival brand or product and see how it is being talked about inside video content.
Find creators by the content they actually make and check them before you sign a partnership.
Tracks remixes, reposts, and clips of a creator's content beyond what native platform analytics report.
Export result rows with metadata columns, and on Pro also audio transcripts and comments.
Screen where and how your brand shows up inside video before it becomes a problem.
Concrete setups pulled from the research, not feature-list hand-waving.
Social strategist at a consumer brand
Search one format you already post plus your category keywords, then read the on-screen text and transcript openings of the top results instead of the view counts.
A shortlist of hook patterns that already work in your niche, ready to feed into the next brief.
Agency account lead
Load one competitor set as search terms, export the rows, and cluster by claim and format to see what messaging they are pushing inside video rather than in copy.
A defensible competitive read for the monthly client deck without manual scrolling.
Creator marketing manager
Search the topics you want to own, pull the creators who repeatedly show up, then check their actual on-screen content and Shadow Reach spread before outreach.
Fewer partnerships chosen on follower count and more on content fit.
AI vision plus transcript search and all metadata filters, but only the first 4 results are viewable and exportable
Up to 100 viewable results and 100 export rows at a time, classic metadata columns; listed at $25/mo yearly
All results, unlimited exports up to 10K rows, extended metadata plus audio transcript and comments, priority support; listed at $249/mo yearly
Custom volume pricing, consolidated billing, dedicated support, custom reports from Oriane analysts
Free is a coverage test rather than a working tier at four visible results, and the tenfold jump from Plus to Pro means the useful export depth sits behind the expensive door.
Pricing as captured on 2026-08-29. Check the live site before you commit.
Real reactions surfaced during research. Paraphrased faithfully, linked to source.
Thin and mostly launch-era enthusiasm: strong Product Hunt and LinkedIn energy around the multimodal idea, a handful of G2 reviews with concrete UX gripes, and almost no independent long-term criticism yet.
Finally something taking on the old and clunky brand tracking and social listening tools.
The appeal is moving past metadata and text listening into actually understanding the context inside a video.
It makes data you could not previously get at usable, sets up easily, and analyses video at scale with good accuracy.
The filters need work, and I would rather see the data organised by account than by individual video.
It drew the most discussion in the group that day and the concept is clear enough, if ambitious, with 44 comments and 142 upvotes at that snapshot.
Enterprise social listening built primarily around text and social conversation data.
PICK IT WHENYour questions are about conversation volume and sentiment across channels rather than what is happening inside video.
Social intelligence and consumer insights platform known for multi-channel listening.
PICK IT WHENYou need broad multi-channel coverage and established consumer insights reporting more than video-native analysis.
Broad enterprise customer experience and social monitoring suite.
PICK IT WHENYou want listening bundled into a wider CX and social operations stack rather than a narrow video tool.
Time to first value: about 15 minutes
Sign up free at app.oriane.xyz; no credit card, and the site claims setup in two minutes.
Run one search combining a competitor or product term with the format you already post, using metadata filters to narrow it.
Read the on-screen text and transcript openings on the visible results, export the rows, and judge whether your niche is well covered before paying.
It is closer to a coverage test. You get AI vision plus transcript search and all metadata filters, but only the first four video results are viewable and exportable, which is enough to check whether your niche and competitors are indexed and not much more.
Those platforms are strongest at text and multi-channel conversation listening. Oriane's stated differentiator is structured analysis of on-screen text, audio, and captions inside social video, which is why LinkedIn commenters framed it as an answer to older brand-tracking tools.
No, and do not treat it that way. It surfaces which hooks and formats are travelling in a niche; turning that into a format your audience will accept is still a human job, so use the output as a brief input rather than a content calendar.
The site displays a compliance badge for SOC 2 Type 2 and ISO 27001, and lists an Enterprise tier with dedicated support, custom volume pricing, and consolidated billing. Third-party writeups still flag limited public pricing detail, so expect a demo call for anything beyond the self-serve plans.
Run one competitor set and one format through the free search, count how many results actually match your niche, and only then decide whether $49 or $499 a month is justified.
Field research: 2 pages scraped · 3 search passes · 16 community sources. Reviewed by the Koda desk on 2026-08-29.