- SPECIMEN
Hola
- FILED AS
An ad exchange that inserts sponsored moments into AI chat answers, sold to publishers.
- INTAKE DATE
- 2026-09-19
- CLASS
- Marketing
- METHOD
- 1 page scraped, 3 search passes, 24 community sources
Koda Score = weighted blend: capability 35, ease 20, value 25, momentum 20.
The premise is credible and the privacy stance is a real differentiator, but the product is unverifiable from the outside, onboarding is gated behind sales, pricing is undisclosed, and the only public traction signal is a paid directory slot and a form asking for a small group of early partners.
6 MIN READWhat Hola actually offers is a supply-side pipe: one integration that lets brands bid, in real time and above a floor you set, to place sponsored lines inside your assistant's answers, with no cookies or identifiers on your users. Nothing about it is self-serve or verifiable from the outside; there is no public rate card, no docs, no named customers, and the only way in is a contact form. Anyone running a conversational product with real traffic and no monetization plan could reasonably take the intro call, but adopting it today means trusting a small team's promises rather than a track record.
The link that brought you here carries ref=taaft_feat and utm_source=taaft_feat, which means Hola paid for the shelf space it is sitting on, so this dossier reads it as a pitch and grades it like one.
Captured: sayhola.ai/supply?ref=taaft_feat&utm_source=taaft_feat&utm_medium=referral on 2026-09-19.
The short version.
4 LINESHola sells publishers a way to earn from AI conversations by auctioning sponsored moments inside answers to brands bidding in real time.
It claims no tracking, no cookies, no identifiers; relevance comes from the conversation context, not the user.
There is no self-serve signup, no public pricing and no documentation; you submit a form and their team handles integration alongside yours.
Its Featured placement on the Rosebud AI listing is a paid slot, identifiable by the fid and ref=featured parameters, so weigh it as an ad rather than an endorsement.
What it actually does.
6 CAPABILITIES- Sponsored moments inside answers
- Brand placements appear within the assistant's responses, which Hola says happens only when the placement is useful to the conversation.
- Real-time bidding above your floor
- You set the minimum price for your audience's attention and brands bid above it quietly in the background.
- No tracking, no cookies
- The pitch is that relevance comes from the moment in the conversation rather than from identifiers or accounts, so nothing is asked of your users.
- One integration, every demand source
- Plug in once and the site says your supply reaches both AI-native ad networks and incumbent platforms, with over fifty demand sources shown on its diagram.
- Revenue calculator
- A separate tool lets you enter traffic and conversation metrics to estimate the incremental revenue Hola could add.
- Team-assisted onboarding
- Hola says setup is measured in days, with its team handling integration alongside yours after a short conversation.
How you would actually use it.
3 PLAYS- Monetize a free assistant without a paywall
- Run the revenue calculator with current conversation volume, then request an introduction as a Publisher and set a pricing floor you would accept.WHOFounder of a consumer chatbot with traffic but no revenuePAYOFFA revenue line that does not require charging users or building an ad stack yourself.
- Test AI answers as a new ad channel
- Submit the form as a Brand or Demand partner and bid on sponsored moments within AI conversations rather than on search or display inventory.WHOBrand or performance marketerPAYOFFContextual placement inside answers, without a cookie-based targeting dependency.
- Replace bespoke sponsorship deals with an exchange
- Integrate Hola once so existing and new advertisers reach your supply through bidding instead of point-to-point deals.WHOPublisher already selling one-off sponsorships in its AI productPAYOFFLess deal management and a price floor that keeps low bids out.
Pricing, straight.
NO TIERS PUBLISHED- Verdict on the price
- The site lists a single custom plan and says publishers set their own floor, but it never states Hola's take rate or any fee, so the economics are impossible to judge until you get the intro call.
What people online are saying.
0 QUOTEDThere is no public discussion of Hola's ad exchange to report; the community search surfaced only reviews for unrelated products that share the Hola name, plus general pieces on paying for AI directory listings, so the quotes list is empty by design.
The honest part.
5 LIMITATIONSNo public pricing, take rate or revenue share; the only plan listed is Custom.
No self-serve signup, API documentation or sandbox; entry is a contact form and a sales conversation.
No named customers or case studies; the site describes a small group of early publishers and brands but does not identify any.
Custom pricing may vary widely and publishers should expect real integration effort despite the days-not-quarters claim.
Ad formats are limited to sponsored moments inside answers, and the site does not show what those placements look like to an end user.
The field.
2 ALTERNATIVES- Criteo
- Established commerce media and advertising platform, shown on Hola's own diagram as one of the incumbent demand sources it connects to.PICK IT WHENYou want a large, proven advertiser pool and are willing to work with a traditional ad platform directly rather than through a young intermediary.
- The Trade Desk
- Major demand-side platform for programmatic buying, also listed on Hola's diagram among incumbent demand platforms.PICK IT WHENYou already run programmatic inventory and prefer connecting to mainstream demand yourself instead of routing through an AI-specific exchange.
Getting started.
3 STEPSOpen the revenue calculator at chat.sayhola.ai and enter your traffic and conversation metrics to see if the estimate is worth a call.
Submit the Request an introduction form with your name, work email, role and whether you are a Publisher, Demand partner or Brand.
Set your pricing floor and complete the integration with Hola's team, which the site says it handles alongside yours.
Quick answers.
4 ANSWERS- Is Hola's Featured spot on the directory an endorsement?
- No. The link into sayhola.ai carries ref=taaft_feat and utm_source=taaft_feat, and the listing itself uses fid and ref=featured tags, which mark a bought placement rather than an editorial pick. Evaluate it as you would a cold pitch.
- What does Hola cost a publisher?
- The site does not say. It lists one plan with Custom pricing and stresses that you set the pricing floor brands must bid above, but it never states Hola's own fee or revenue share. You will have to ask on the intro call.
- Does Hola track my users?
- Hola says it does not ask your audience for cookies, identifiers or accounts, and that ad relevance comes from the conversation moment rather than following users across the web. That is a stated policy, not something we could verify independently.
- Can I try it without talking to sales?
- Not currently. There is a free revenue calculator you can run, but the product itself is gated behind a contact form, and Hola says it is working with a small group of publishers and brands for now.
The bottom line.
SPECIMEN 0226 CLOSEDRun the revenue calculator, take the call if the number is interesting, and ask for the revenue split and a live publisher reference before you ship a line of integration code.
Field research: 1 page scraped · 3 search passes · 24 community sources. Reviewed by the Koda desk on 2026-09-19.